IHOLICS was founded in 2022 by Andy Choi, who holds both a Bachelor and Master of Optometry and has worked with vision testing and premium eyewear at a boutique optical store in Gangnam, Seoul. He later gained experience in strategic marketing at global companies such as CooperVision, ZEISS Vision, and ESSILOR, and served as an in-store trainer and optical dispenser at a chain optical retailer in Australia. With over a decade of experience in product marketing strategy and clinical practice, Andy identified communication errors arising from the bifurcated structure of optometry (optometrist vs. retail) and sought to address these issues through a differentiated strategy that offers only high-quality eyewear aligned with current trends. Building on this foundation, IHOLICS is committed to providing personalized solutions that meet the dynamic visual needs of modern individuals.

At IHOLICS, our expert optometrists and opticians deliver only the highest quality service. We offer comprehensive vision tests and optical dispensing, providing the best quality and style across various price ranges. Our innovative eyewear designs and the latest lens options are tailored for modern living. We strive to help you find a unique style that sets you apart while ensuring a comfortable and dynamic visual experience, which is why we pursue perfection in everything we do.